Sunday, 9 February 2014

source brand preview 2014

This really is the year of sustainable fashion, there are so many wonderful up-and-coming labels and sustainable fashion pioneers creating beautiful clothing for all of us.

Earlier this week I participated in a fantastic global event - Source Brand Preview for 2014 run by the Ethical Fashion Forum.

This two-day event was run entirely online, meaning that interested designers, buyers, writers and bloggers from around the globe could witness the latest in sustainable fashion hot off the press, or rather, the sewing table.

The Ethical Fashion Forum is the leading industry body for sustainable fashion. In 2011 they launched Source, the global platform for sustainable fashion that includes an information database, online networking and a business intelligence platform.  Source's members provide excellent examples of how businesses can be financially viable without sacrificing ethics (or style, of course).

Aside from being completely impressed with the logistics of the online Brand Preview, I was thrilled to see the amount of stunning sustainable fashion coming our way this year. Here are a few standouts.

I have these pants! I know Carlie personally and I was so
happy to see her new line of ethical fashion in the Preview.

Recycled silk, hand printed tops and dresses.

Organic cotton, Tencel, patchwork silk.

Gorgeous upcycling - reclaimed fabrics mixed with sustainable materials.

More clever upcycling - this was a men's shirt.

And this was just the tip of the iceberg!

Because of the time difference between here and London I couldn't participate in too many sessions, so make sure to check out the rest of the 160 labels that participated on the Source Brand Preview website.

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