Below is an abstract and a link to the full article. Note, you'll need a University library account to access, or you'll have to purchase access, I'm afraid it's not open source at this time.
Fashion with heart: Sustainable fashion entrepreneurs, emotional labour and implications for a sustainable fashion system
Recent years have seen a rise in the number of fashion entrepreneurs who practise sustainable fashion design, including the use of environmentally friendly materials and transparent supply chains. However, mainstream fashion practises remain unsustainable and the pathway to a sustainable fashion system is not yet clear. Using qualitative data gathered from in‐depth interviews with sustainable fashion entrepreneurs, this article examines the practise of sustainable fashion design to understand the industry's transition towards sustainability. Building upon social practise theory, the management of emotional labour is identified as a key element in sustainable fashion design as indicated by the pro‐social motives of the entrepreneurs, financial precarity, entrepreneurial risk and the management of ethical complexities in sustainable fashion businesses. I argue that the element of managing emotional labour limits the reproduction potential of sustainable fashion design by other practitioners, thus slowing the transition to a sustainable fashion system.
A special thanks to the amazing sustainable fashion entrepreneurs who gifted me their time during my research, and who have gifted the world with their compassion and innovation. You continue to amaze and inspire me to this day, and my work would not have been possible without you. I only hope to add a bit more to the dialogue to help this speed up this transition to a sustainable fashion system.
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