Monday 31 July 2017

aloha good day girl

This weekend I had the absolute pleasure of attending Good Day Girl's Summer fashion show. (If you haven't heard of them already, check out this post I wrote about their incredible business model earlier this year.)

This may have been the most fun I've had a fashion show ever. There was such a good vibe in the room, which was filled with their dedicated clients, and Sophie and Alexia turned on the charm with tiki-themed music and cheeky pineapple sunglasses (you can spot a few atop the heads of the guests above!) as they told us about the collection, their collaborations, and their use of sustainable materials.

This top was definitely one of my faves - and the cute
tote is by Made in Mada, handwoven raffia as part of
a Fairtrade certified organisation in Madagascar.

One of my favourite elements of the show was that clients were able to feel the fabrics of the various looks - this was not fashion for fashion's sake, but fashion for people who love to wear beautiful clothing, and reminded me how much Alexia and Sophie understand how women choose clothing. What is the first thing you do when you see something you love? You reach out to feel the fabric, of course (followed by a glance at the price tag, but we feel the fabric first...).

The cupro fabric was an absolute show-stealer. Looks,
feels & wears like silk but is made of a cotton 'waste' product.

I also loved the diversity of the three models showing the collection - a beautiful reminder that beautiful clothes are for every one, no matter your shape, age or ethnicity. Thank you, Sophie and Alexia!

The scarf featured here is part of their collaboration
with Cloth & Co, hand-loomed silk and cotton - pure luxury.

I wish I had better pictures for you, but I was not on my A-game. Check out the entire summer collection on their website, and if you're in Sydney, Melbourne or Perth, schedule yourself in for a private styling session to view and try on the collection in person.

Sydney: 31 July - 19 August
Melbourne: 21 - 23 August
Perth: 24 - 26 August

Once you've made your selection and been measured up, your made-to-order beauties will be created just for you and delivered just in time for summer.

Bring on the heat!

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