Last Thursday I had the privilege of presenting "Sustainable Packaging 101" with Gwen Blake, Director of Boxer & Co, Sydney-based specialist packaging agency.
We hosted a wonderful group of participants consisting of marketing managers, designers, journalists and innovation specialists, all wanting to better understand sustainable packaging options.
We touched on a number of areas including material choices, end-of-life considerations and innovative solutions from around the globe (we even had a number of samples to share around thanks to our families!). The main message of the evening, however, was that no matter how daunting it may seem to make your packaging more sustainable, the most important thing is to just get started!
At the end of the session we had time for a workshop, enabling participants to consider how to incorporate what they'd learned into their own specific business needs, and a lively discussion.
I walked out of the workshop feeling totally inspired, and I suspect many of the participants did, too.
I owe a huge thanks to Boxer & Co for inviting me to present this important information, and I congratulate them for being at the forefront of sustainable packaging solutions in Australia. If you need to 'green' your packaging, they are the agency for you!
My next post will be in a few weeks, post Kimberley exploration, so farewell for now!
|Great examples from the US
|Did you know 90% of Australians are sceptical of health and
sustainability claims on packaging? We need to stop the
greenwashing to earn back their trust!
|Sharing my favourite piece of packaging with an attendee.
|Samples, samples samples!
|Me and Gwen post workshop - well done to us!