Hey! You up there. My North American friends - this post is especially for you!
Those of us down here in Australia have been enjoying the Good On You
app for over a year now, and I can't even begin to explain how much easier it has made shopping for clothing. The Good On You team has been overwhelmed with positive feedback from Australian shoppers, and CEO Gordon Renouf further shared that, "Since we launched in Australia people all over the world have been asking when our app will be available in their country."
Well, you lucky North Americans
- now it's your turn.
Say you're out and about and see a gorgeous dress but aren't sure what that label's environmental policy is like - type it into the app and see how they rate.
Or you (or your fella!) are on the hunt for some work attire but you're not sure which brand has stronger labor guidelines to protect garment workers - browse by 'suits' or 'pants' or 'shoes' and see which brands rank highest. The app will even tell you the nearest locations to buy the clothes.
Or maybe you're just curious about the latest news in sustainable fashion - have a read through the articles available on the app.
You're able to dive into greater detail for each brand included in the app to see how they rate on labor, environment and animal welfare, and a brief descriptions on what aspects the brands are doing well, where they can improve, and how Good On You came up with their final ranking.
And - one of my favourite features - you can send your own comments and feedback direct to the brands through the app. Whether it's to thank them for their commitment, urge them to do better, or to ask a specific question, the app makes it easy for you to contact 1000s of brands at the touch of a button.
Sounds too good to be true? Well it's not. But they do need a little help to get things started, and that's where you come in.
Head over to their IndieGoGo
page to help fund the launch of the app in your neck of the woods (and also catch a glimpse of me in their crowdfunding video!). For as little as $5 you can contribute to the app, and with 'perks' ranging from sustainable socks, leggings, shoes and blouses to a workshop with CEO (and ethical fashion and consumer genius) Gordon Renouf, there are winners all around.
Check it out now
and let me know what you think!